Light hold curl-enhancing styling cream that provides loose, soft definition without crunch for all curl types.

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Mini 59ml

Full 237ml

Jumbo 473ml

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Quantity

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Hold Me Softly Style Balm

This balm is a smooth whipped-cream moisturizer that enhances curls and waves achieving a natural, effortless look. It provides a very soft hold, which means you won't have any cast or crunchy residue. It's great on its own for a soft, romantic style, or if you want defined frizz-free curls you can layer it with a stronger hold styling gel.

WHO IS IT FOR?

All curl types. Use on its own if you have a looser pattern and layer with stronger stylers if you have tighter curls. Best for medium to coarse textured hair. Suitable for any porosity.

How to use

Step 1

Take a small amount of Balm. Start with a dime-size per section and add up if needed - a little goes a long way!

Step 2

Rake the cream through soaking wet hair, making sure you are evenly distributing it and coating every strand

Step 3

Use the 'prayer hands' method to smooth the strands. This helps sealing cuticles and reducing frizz!

Step 4

Flip your hair and gently scrunch to encourage curl formation. You can stop here for a loose, soft style or follow with a gel for more hold!

Let's show you how it works:

Moisturize and define your tresses with our nourishing styling cream that also functions as a leave-in conditioner. Follow our easy how-to video to receive all the goodness from this product.

Full Ingredients (INCI)

Click on the ingredients for more details

We always seek to use the latest and best for your curls so we may update some ingredients from time to time. Please always check the product's packaging for the most up to date and accurate ingredient information.

ZERO SPOONS OF: SULPHATES, PARABENS, SILICONES, MINERAL OILS, PHTHALATES, DEA

See more ingredients

PRO TIPS

How to get the best from your curls

Apply all your leave-in products (conditioners, creams, foams and gels) on soaking wet hair - this will help the product spread more easily and coat the curls evenly instead of being patchy!