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Hold Me Softly Style Balm

Original price:

$17.00

Styler Cream Soft Hold
A soft-hold curl cream that provides loose, soft definition without crunch.
Provides long lasting hydration
Lightweight feel, never heavy
Suitable for curl & texture types (Wavy, Curly, Coily)
Enter quantity between 1 and 1993
Product Specifications
Product type:

Styler

Format:

Cream

Best for:

Natural-Looking Waves, Curls, or Coils

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Reviews

The Formula

Our mission is to provide clean, effective products that help you achieve the curls of your dreams. We’re constantly looking for feedback and finding ways to improve on existing formulas to deliver better results and experiences to our community.

Apricot Kernel Oil
Obtained from the seeds of the fruit, this light oil is seen as an incredible moisturizer due to its richness in vitamins and minerals.
Avocado Oil
One of the few oils that can penetrate the hair, delivering intense moisture from within.
Olive Oil
Known to provide excellent conditioning and softening benefits in hair care products.

How to use

Step 1
1

Take a small amount of balm. Start with a dime-size per section and add up if needed - a little goes a long way!

1/4
Step 2
2

Rake the cream through soaking wet hair, making sure you are evenly distributing it and coating every strand. Use the 'praying hands' method to smooth the strands. This helps sealing cuticles and reducing frizz!

2/4
Step 3
3

Select your desired styling method (scrunch/fingercurls/shingle) to enhance and define.

3/4
Step 4
4

Air dry or diffuse for a loose, soft style or follow with a strong hold styler for longer lasting definition.

4/4

Build Your Routine

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Step 1: Shampoo

Essential Moisture Shampoo

Sale price: $25.00 Original price: $35.50
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Step 2: Condition

Essential Moisture Conditioner

Sale price: $25.00 Original price: $35.50
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Step 3: Leave-In

Moisture Memory Release

Sale price: $25.50 Original price: $36.50
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Step 4:
Styler

Hold Me Softly Style Balm

Original price:

$38.00

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Step 5: Treatment

Shake & Shine

Original price:

$39.50

Compare Products

Compare products and discover the difference to find which item fits your needs the best.

Hold Me Softly Style Balm
Hold Me Softly Style Balm

$38

Best suited to:
Natural-Looking Waves, Curls, or Coils
Benefit:
Cream
Type:
Styler
Format:
Cream
Awestruck Definition Cream
Awestruck Definition Cream

$43.50

Best suited to:
Natural Looking Defined Curls
Benefit:
Cream
Type:
Styler
Format:
Cream

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Overall rating: 4.638864 / 5 from 1127 reviews.

AI Generated Review Summary

Hold Me Softly Style Balm is praised for its soft hold and curl definition, creating loose, soft curls without crunch. Customers love its amazing smell, softness, and how it makes hair feel incredibly soft and moisturized. However, opinions on its overall effect on hair appearance are mixed.

Summary topics

  • Styling Effectiveness (6%): Customers keep praising the Styler, describing it as the best they have used in their 43 years.
  • Fragrance (14%): Customers raved about how amazing the product smells, with many describing it as amazing and perfect.
  • Product Texture (8%): It was observed by customers that they love this balm for its softness and style.
  • Curl Definition (19%): Based on many customers, this product creates soft, defined curls without weighing the down and reduces frizziness.
  • Product Creaminess (10%): Customers loved the cream, describing it as amazing, great, and a game changer.

Review topics: ["size","shipping","quality","feels","weight","look","light","works","deal","texture","results","service","balance","base","maintenance","use","softness","improvement","finish","hair","curls","hold","smells","cream","balm","styler","definition","waves","buy","curlsmith"].

Review highlights

  • "Soft hold, helps my curls stay moisturized, and my hair still feels touchable." — Penelope B.
  • "It smells wonderful, doesn’t leave my hair weighed down or sticky and my curls look great." — Julie P.
  • "It provides a nice soft hold and defines my curls well." — Lauren N.

Reviews

Best for loose curls

"This is best if you want to have loose curls and looking to add moisture in your hair but if you want more definition and fruzz control then apply Fragrance free strong hold gel…. I have noticed that if I layer both of them together , I get the best curls"

— Aman (4/5)

The products were great on

"The products were great on my hair. My hair feels healthy and manageable. Thank you."

— Guy S. (5/5)

I might be Curl-smitten

"Very happy. Light. Gently. Calm, not overwhelming scent. Gentle hold with just the right shine. My friend turned me onto Curlsmith, and I might be smitten."

— Jackson S. (5/5)

Thin hair/Heavy

"It is a bit heavy for my hair even with just a quarter size amount. My hair is shoulder length and each strand is thin. I'll try using a smaller amount next time."

— Tina H. (3/5)

Amazing for thick unruly hair

"Hold Me Softly Style Balm is the best Curlsmith product I've ever used, and I like a lot of them! My hair is really thick and dry, and this made my hair soft, untangled, frizz-free and shiny. It took me a while to figure out how much to use as it initially made my 2b/c hair straighter but I use less with the multi-tasking conditioner and it's amazing. Highly recommended!"

— Mita N. (5/5)

Very moisturising

"This works so well for my hair, really moisturising, I love it"

— Lucy (5/5)

Hold Me Softly (Blue)

"Hold is good. Smells like Tutti Frutti. Grown up fragrance would be nice."

— Kathleen L. (5/5)

Best curly hair balm

"One of my two favourite curl styling products. Gives my curls amazing definition! and despite it being lightweight it keeps that definition all day. Love it!"

— Alisha (5/5)

Hold Me Softly

"This was the free mystery gift with my order, and I am amazed at how good it is. I normally choose firm styling products for my hair which can go very frizzy if I don’t apply any products. But this actually works, (as long as I use plenty of it), and makes my hair feel really soft whilst giving me great curls!"

— Phillippa D. (5/5)

Great New Addition to Wash Day

"I recently tried this styling cream and was amazed at the results! I applied it after my leave-in conditioner and followed it up with a stronger holding gel and my hair consistently holds its curl pattern much better in between washes. This is a great product to help keep your curls formed and soft until wash day."

— Tierney W. (5/5)

Q&A

Is this Balm moisturizing enough to use it by itself, without applying a leave-in conditioner to my hair first? I am of African-American heritage with 4a-3c coils and curls (in case that helps) and I am trying to simplify my routine, but I understand if using a leave-in first would be recommended with my hair type! In all honesty, I have the same question about your other styling creams as well. Can any be used alone, or is it rule of thumb to always use a leave-in first? Thank you in advance!!!
Hi Sam, Thank you so much for reaching out and for sharing a bit about your hair type — that’s really helpful! 💛 The Hold Me Softly Style Balm does provide light moisture and definition, but for hair types like yours (3C–4A), we generally recommend pairing it with a leave-in conditioner for the best hydration and manageability. However, if you’re looking to simplify your routine, you can absolutely try it on its own to see how your hair feels — some find it works well solo, especially on damp hair. This applies to most of our styling creams, though richer options (like the Curl Defining Styling Soufflé) may give a bit more moisture if used alone. We’d love to hear how it goes for you!
Can I use this for heat styling, like a curling iron? And will it protect my hair from the heat?
Hi Noelle, Thank you for your inquiry about the Hold Me Softly Style Balm! This product is designed to provide a soft hold and help with styling, but it is not specifically formulated as a heat protectant. For heat styling, like using a curling iron, we recommend pairing the Hold Me Softly Style Balm with a dedicated heat protectant to ensure your hair is shielded from the heat damage. If you have further questions. Please reach out to us at hello@curlsmith.com and our team will be able to help you. Thanks, Curlsmith
Can I use this with the weightless air dry cream? I have low porosity hair !!
Hi Nathalie, Thank you for your question! Yes, you can use the item with the weightless air dry cream. For low porosity hair, it's often best to use products that are lightweight and don’t weigh down your hair. The weightless air dry cream should complement your hair type well, helping to keep it hydrated without causing buildup. If you have further questions. Please reach out to us at hello@curlsmith.com and our team will be able to help you. Thanks, Curlsmith
I got this product some time ago but not sure when I got it, maybe about a year and a half ago. I know it's good for 12 months after opening. Does this product start going bad a year after opening? I want to still use it as long as I can.
Our products do not have an expiration date so will be save to use past 12m
If I subscribe to the 8 ounce Hold me Softly Style Balm and the size I order is under $35 will I be charged shipping?
Shipping will be charge for orders under $35
can i comb my curls after it dries? Because it still looks kind of messy and frizzy
We advise to comb when hair is wet with conditioner applied
Am in Kenya how can I get this products?
Unfortunately at the moment we cannot offer international delivery Please rest assured we're still reviewing all options, and we'll update you all in case this changes!
Can this be used on hair that is not wet for refreshing?
We advise to use on wet hair for best results - for refreshes check out our Moisture Memory Reactivator!
Is this product color safe? I have highlighted hair.
It is color safe!
Is this color safe?
All our products are color safe