Helena is a former Makeup Artist and lover of all things beauty, skincare, hair and personal care. With a degree in Fashion Marketing, she’s spent the past 8 years working with some of the world’s biggest fashion and beauty brands and currently leads Curlsmith’s global PR and Influencer Strategy across all markets.
A keen writer, Helena is an occasional blogger and has previously won awards for her creative writing skills, once having her work published in a children’s poetry book. When she’s not typing away or working on PR strategy, you can find her thift shopping for vintage treasures to restore and sell in her online clothing boutique.
